Which comes first — story or brand?

God has given you and your ministry unique stories of His grace and purpose. Your job is to discover your church’s storyline. How you tell the stories of your ministry directly impacts what people think and believe about your ministry. Learn how to spot those stories and tell them in a way that causes your community to stop and listen.

Featuring:

Brandon Pickett, Associate Executive Director, SBC of Virginia; Vice President, Innovative Faith Resources; adjunct professor of digital media at Liberty University

Brandon is a story-teller at heart with a passion for missions. Since graduating from Liberty University with a degree in broadcast journalism, he has been anchoring and reporting for television networks, network affiliates and ministries. Along with his responsibility as associate executive director for the SBC of Virginia, he is also the vice president of Innovative Faith Resources (a ministry-focused media marketing company) and an adjunct professor of digital media at Liberty University. Before that, he was the communications director of the North American Mission Board. While at NAMB, he and his team won two Emmy Awards for the 30-minute weekly missions TV program, “On Mission Xtra.”

Shannon Baker, BRN Director of Communications; Editor, BRN United

Shannon Baker, past president of the Baptist Communicators Association, previously served as director of communications and editor of BaptistLIFE for the Baptist Convention of Maryland/ Delaware, where she worked nearly 15 years, initially as a correspondent when she and her husband Larry moved to Baltimore as North American Mission Board church planters. Earlier, Shannon was director of public relations at New Orleans Baptist Theological Seminary after several years of corporate work in management, technical writing and communications. She has been part of the Baptist Press coverage team for the SBC annual meeting for more than a dozen years. She holds a master of arts degree in ministry leadership from Southeastern Baptist Theological Seminary and a bachelor of arts degree in journalism and mass communications from the University of N.C. at Chapel Hill.

Topics:

• Understanding your ministry and your prospects (guest/potential members)
• Four levels to a strong connection
• How to build your story
• Tell ‘their’ story
• Building your communications strategy

Cost:

$15, which includes lunch

Registration will open soon